"Going Somewhere" is more than a music video — it’s a short film in disguise. A portrait of a fighter, stuck between a town that made her and a dream that might save her. It’s about grit, isolation, pressure, and the quiet pain of someone on the edge of a decision.

The story is deeply familiar to me. It’s why this project mattered so much. I didn’t want to make another polished, choreographed music video. I wanted to make something dusty, emotional, and human.

Stylistically, we leaned into a lost-in-time tone — warm grain, static frames, natural light. Think late-night B-movie aired on an old TV, full of texture and ghosts. The captions on screen act as unsaid thoughts, inner dialogues — revealing what the characters can't speak out loud.

We shot it like a short film, with story driving every cut. Each scene builds the pressure, inch by inch, until Ava finds herself standing at the edge of the ring — not to fight for glory, but to fight for herself.

Working again with Tim after all these years gave this piece an added layer of meaning. Our careers started together — and in many ways, this project became a mirror for both of us. He broke out and built something big. I stayed and tried to build something different. This film reflects both sides of that journey — the one who left and the one who remained.

Most importantly, this was a community production. We created this with and for the young filmmakers in our Jarico Films for Youth program — offering paid, professional roles to local youth in Niagara who dream of working in film. For many of them, this was their first time on a set. For us, it was a reminder of why we do what we do.

"Going Somewhere" is about struggle. But it’s also about hope — the kind that shows up quietly, like breath before a fight. I hope it lingers with people. I hope it reminds them what it feels like to almost leave, and how hard it can be to stay.